Ai
The Ai division enables our digital products to adapt to each user and their preferences.
Modelize
The Ai division supports the Tech developments to fully reproduce the experience imagined by the Lab. Our role is to allow our digital products to offer every user a personalized experience that enhances immersion. We identify dimensions that might evolve—such as preferences, behaviors and rhythms—and design machine learning models capable of interpreting, anticipating and generating responses in real time. Once trained and integrated, these intelligent systems become the active heart of our products.
Train
For our AI models to adapt accurately to users, they must be rigorously trained. We gather, structure and qualify data that represents the usages the product must understand. From this data, we organize training and validation cycles until the behavior aligns with the original intent. This phase demands constant attention to biases, errors and drift. We equip the system with the ability to recognize, anticipate and react so that immersion remains flawless.
Integrate
Once trained, the models are deployed as autonomous modules capable of generating personalized content, recommendations or responses in real time. They give our digital products a living intelligence, especially in interactive contexts like games. We work with the Tech division to ensure seamless integration, optimize performance, deliver fast response times and secure data flows. This intelligence must enrich the user experience without slowing it down or betraying its original intent.