Studio

The Studio division imagines the visual universe, the graphic experience and the art direction for our digital products.

Imagine

Imagine

For the Studio, every project begins with a concept created by the Lab. From there, we define an art direction that can give the concept life and propel it toward success. This research relies on an aesthetic exploration informed by cultural observations and visual intuition. We outline directions, test atmospheres, create graphic tensions that translate the idea into sensation. This foundational phase systematically ends with the creation of a logotype and a graphic identity from which a coherent visual system can be built.

Charter

Charter

Based on the graphic identity, we design a complete visual system that adapts to every medium, whether it’s a web or mobile application, a game, a print or an advertisement, in two or three dimensions. This system organizes fundamental elements like typography, color, spacing and composition to ensure coherence, clarity and flexibility in execution. At the same time, we build a universe with tone, themes and visual storytelling, and when needed, a sonic identity. Together they bring depth and cohesion to the concept of the product. Once the charter is complete, we are ready to create.

Create

Create

Once the complete charter is in place, we produce the product’s visual and sonic experience: interfaces, illustrations, animations, renderings, textures, environments, 3D experiences, campaign visuals, communication assets, on-set shootings, sonic identities, linguistic adaptations, etc. Every creation extends the defined universe while adapting to formats, contexts and usages. This phase is the heart of our work—the culmination of our mission. After the graphic experience is finalized, the Tech division can begin implementation.