Lapsus reveals the name and logo of its first product

Lapsus reveals today the name and logo of its first digital product: "NOX – The Social Alarm Clock".

Derived from the Latin nox, meaning night, the name "NOX" evokes a suspended, intimate and universal time, at the heart of which the product experience is inscribed. This reference to the night structures the project's imagination and dialogues with its vocation: to rethink a moment of daily life through a collective and contemporary experience.

The "NOX" logo represents an inflatable balloon ready to release a sudden and unexpected sound. This shape suggests the tension just before the rupture, the instant that precedes awakening, the passage from one state to another. Its "Blop" color, deliberately singular and vibrant, refers to the first lights of dawn, a moment of transition and nascent energy. It fully embodies the graphic universe of "NOX", expressive, playful and immediately identifiable, and helps shape a strong visual identity, designed to leave a mark and accompany an unparalleled social experience.

The name and logo of "NOX – The Social Alarm Clock" will now accompany the development and deployment of this first creation. Follow our news to learn more in the coming weeks.